Warning from Gary Craig about EFT World Summit

[Guest guest]

Group. I am normally AGAINST this type of post. But in this case I'm allowing

it. Anyone know why I'm doing that? John La Tourrette, PhD)

 

Gary Craig is warning the EFT community about a cease and desist he

has has issued against the EFT World Summit:

 

http://eftcommunity.emofree.com/blogs/eft_blog/archive/2009/04/21/

have-you-wondered-why-gary-isn-t-part-of-the-eft-174-world-summit.aspx

 

Have you wondered why Gary isn’t part of The EFT® World Summit?



Regretfully, this event was launched without my knowledge and with

the original impression that it was " official " and that I had

approved it. In fact the promoter, Mr. Nicolas Ortner, has since

admitted to my attorney that he believed I wouldn't approve it and

that's why he concealed it from me. As a result, Mr. Ortner has

agreed not to promote EFT again.

 

This letter is written with a sigh. The EFT Community has grown

monumentally and my estimate is that it will be 10 times its current

size within 5 years. With that growth comes exciting opportunities

for the EFT Community as well as new challenges and the need to

maintain consistency in how EFT is taught and proliferated throughout

the world. Without this effort, EFT would be spread chaotically and

the whole movement would grind to a halt. That's why our Open Hand

Policy continually evolves to reflect the changing landscape.

 

It would be nice if everyone was a team player but, alas, the world

doesn't always work that way. In Mr. Ortner's case, this is the

third time he has interrupted our movement with unwanted projects and

thus, for the good of the EFT Community, I have to finally bring

understanding of these issues to the table. This should bring

clarity to this problem and help us all move forward together.

 

Let me discuss this event and the various misleading items involved.

 

Misleading item #1: It is an official EFT event: The mere title

gives the impression that this event is somehow sanctioned by EFT.

As mentioned, though, it was launched outside my awareness and thus

the growing popularity of EFT was pirated as a means to siphon people

into this questionable event. This works against the EFT Community

and not with it.

 

I am happy to entertain major projects from the EFT Community because

that is an exciting way to get us working together. To go behind my

back, however, and create a major EFT event on one's own, coordinates

with nothing. It's like opening an umbrella inside a car. It is

useless and just takes up space. I didn't know anything about The EFT

World Summit until it was announced. I heard about it when you did.

 

When I first learned of this event, I insisted that Mr. Ortner change

the title to Tapping World Summit so that no one was misled into

believing that it was sponsored by EFT. Accordingly, he changed the

title on the headline but left all other references to EFT World

Summit untouched (about 50 of them). This was a cosmetic wave of the

hand to my request and could have been easily corrected with a Find &

Replace tool.

 

As a result, the public continues to know of this event as the EFT

World Summit and not the Tapping World Summit, as we had agreed. At

the time of our discussions, I was never made aware of all the other

pages and the numerous promotional emails that were to emanate from

this event. Thus I had no way of assessing how thoroughly this event

was going to be improperly heralded as The EFT World Summit. This is

contrary to the best interests of the EFT Community and causes me

nothing but grief in trying to manage all the questions. It creates

many unwanted surprises and distracts me from properly sailing this

ship.

 

Misleading item #2: It's free! It's free ONLY if you listen at

prescribed times. Otherwise, you must pay up to $197 to get this

package. This is a classic bait & switch type of marketing

subterfuge used worldwide. Mr. Ortner knows you are not likely to be

present at each session and is hoping that you will opt to pay $197

to solve this problem. You are enticed through the door with a free

come-on and then told you need to pay $197 for a hypish " one-time

Special Upgrade Package offer. " All this under the EFT name. This

is NOT the proper image for the EFT Community. We are going to great

lengths and expense to produce quality research and a first class

image for our long term acceptance by the public. To interject these

semi-insulting marketing tactics just dilutes our efforts. It makes

us look schlocky.

 

You NEVER see this sort of selling on the EFT Website because cheesy

marketing like this is waaaay outside our ethical boundaries. On our

website, the EFT Manual is honestly described as giving the EFT

basics for free and our DVDs are available at low cost for students

who wish to progress further. Nothing misleading. No come-ons.

Unfortunately, Mr. Ortner's misleading marketing practice is being

done under the EFT banner and thus some will associate it with EFT.

When the EFT Community is compromised like this, it affects us all.

 

If this event is advertised as free, then it should be free. No

gimmicks or surprises. It is an easy matter to put the recordings on

a website and allow people free access to them whenever they want.

No need for special upgrade offers or other ways of sneaking into

one's pocketbook. That hypish approach may sell in the short run but

it seriously dilutes our reputation in the long run.

 

Misleading item #3: EFT Experts???: You are told that these

presenters are Mr. Ortner's " expert team " ... that they will give you

never before revealed " secrets " and that the teachers are masters.

 

Let's look at the presenters list. Some of them are my friends and I

have high personal respect for them. But, with some first class

exceptions, this group, overall, is NOT what I would choose for an

EFT World Summit. With all due respect to the presenters, it is a

misleading list. For example:

 

Only 5 of the 17 are EFT Certified. Thus 70% have no official EFT

credentials.

Three of them have so twisted the EFT process that what they teach is

only loosely attached to the EFT principles. This leads inevitably to

taking students down misleading paths.

I consider 2 of them to be EFT beginners.

It is hardly a World summit since 88% of the presenters reside in the

U.S.

One of them I've never met and know nothing of that person's abilities.

Nowhere has Mr. Ortner indicated that he has personally evaluated the

skills of any of these presenters. Rather, he is taking them at their

word. Even if he did attempt this, he is an EFT novice and is hardly

qualified to evaluate the skills of those who are well beyond his own

level. It is not likely that these presenters were chosen because of

their EFT skills. They were apparently chosen because of their names

and their saleability.

I can't tell you how unfortunate I consider Mr. Ortner's aggressive

use of the EFT Brand name to be. If he continues in this manner, the

long term effects on our EFT Community may be substantial, not to

mention the consistent drain on my time and energy. I realize that

he has agreed not to promote EFT in the future and I thank him for that.

 

My regrets for having to write this. It was no fun.

 

Love, Gary

 

PS: It is my belief that everyone deserves our compassion, even when

they appear to be working against us. The smoke will no doubt clear

one day and then maybe Mr. Ortner will re-join us in a true spirit of

Community. I hope so.

 

Published Apr 21 2009, 04:19 PM by Gary

 

 

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