How marketing made me a better person

[Guest guest]

Some follow-up notes about marketing and making money.

 

Have you ever thought about what money is and how you know how much

something is worth?

 

Without money, we have to barter. We have to swap my labour (energy)

for your labour (energy). You give me a massage, I rebuild your wall.

You give me a loaf of bread, I mow your lawn. This is kind of slow and

difficult. So we insert money in the middle as a kind of universal

representation of energy. My labour can be converted into money and

then converted back into someone else's labour.

 

How much money something is worth depends on who is appraising it. I

have friends who spend thousands on home stereo equipment - no home

stereo is worth £2,000 to me but to them, it's worth every penny.

 

The key point is that if you are a seller of services, no-one will

ever pay you more than you ask.

 

And what you ask is a reflection of your own confidence in and

estimation of your services.

 

So much of the secret to wealth, for me at least, has been developing

the confidence in my skills and abilities and the willingness to ask a

high price and gratefully receive it.

 

I have increased my prices numerous times since I began work and I now

see more people than ever before, not less.

 

More than just the nuts and bolts of marketing, studying with Doc and

others has helped me remove the blocks I had to being wealthy. And

removing those blocks has made me a better, happier person. It's not

just the money, it's the self-respect, security and strength that come

from building belief in yourself.

 

Timid salesmen do indeed have skinny kids.

 

I think Gary Halbert once said 'As a result of my ads, many people

have sent me death threats. But many more people have sent me bags and

bags and bags of money.'

 

He might as well have said 'bags and bags of energy' or 'bags and bags

of love' because that's what money is.

 

Money is just a convenient way to measure how much love you're giving

to and receiving from other people. I urge you to start spreading it

around more.

 

Cheers,

 

Phil