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Capital letters are NOT yelling.

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I simply state a fact (like it or not, right or wrong, as you see it) as I have been taught concerning e-mail etiquette. I'm not speaking to marketing or print material. I'm talking about the exchange of ideas and thoughts and opinions in the non-verbal environment of e-mail.You are 100% correct. Capitals used in the proper way show emphasis. When that emphasis is making a differing opinion than another's, it can be taken as yelling. Perception of the reader (right or wrong) is that person's perception. If that is not what was meant, I would hope that the original writer would clarify their point.markkahunamaker <kahunamaker wrote: , Mark Perkins wrote:>> From an e-mail accepted conventions stand point.....capitals is

yelling.Well, so what, if it is true or not?They are WRONG!Talk does have intonational patterns, and some of the writers during the past 50 years have USED those intonational markers.AND, since the innovation of NLP, and of covert hypnosis, many others are starting to use them...WHY? Because they MAKE SENSE!For example, in the subject line, the BOLD was to attract the attention and the meaning to the word NOT so it would NEGATE and DEMINISH the following word.If I'd left that word in small letters ie not, then the emphasis would (most likely) be on an incorrect meaning for what I REALLY MEANT that follows it, yelling.And there are OTHER ways!...they are using those other ways in CONTEXT, in sequences, etc.And TAKE A LOOK at how GOOD MARKETERS use BOLD, use quotes, use..., use underlinings, blab, blab, to get THEIR POINTS of emotion across.

> There is always an underlying goal to all communication. It is up to the reader to determine what the message means to them and what the goal is. Perspective is a personal thing and we, many times, do not understand the true meaning of the e-mail. There are alos many times when the original goal of the e-mail is to enflame. It is interesting to see how people react to words in an e-mail. It really shows the true self(s) of both the writer of the original mail and the responder.> > mark> > WCu wrote: why do some ignorant people think that written emphasis is incorrect and is a form of YELLING? > > It's their meta program. Their low self esteem makes them think written emphasis, as well as words other people use, are mean intentions and are directed at them.>

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