Guest guest Posted March 24, 2004 Report Share Posted March 24, 2004 Fellow acupuncturists, I want to ask your help with a book I’m writing, and, at the same time, help you get more patients and publicity. If you’re not familiar with me, in addition to writing a column for Acupuncture Today, I have been writing to the public about Chinese medicine for nearly 5 years on www.PulseMed.org, and we’ve reached more than 300,000 people internationally. I’ve also reached a few people by working with and being featured in Real Simple, Glamour, and ESPN magazines, and by making appearances on radio stations around the country. I do this because so few people understand the power and sophistication of Chinese medicine, so many people need help, and I love to write and speak. The next step for me to tell the masses how much we can help them is to finish a book. With a book, I will have a launching pad for the numerous radio appearances I’d like to do. My goal is to sell at least 1 million of these books. I think this is a humble goal, considering that perhaps 28 million Americans have tried acupuncture. And while I’m reaching those people, I can tell them about you. The book’s working title is, “Ancient Chinese Secrets: How to Heal and Prevent Disease So You Can Feel Better and Live the Life of Your Dreams.” It’s about what regular people can do at home to help themselves with common health concerns. These include constipation, diarrhea, heartburn, fatigue, weight, insomnia, colds and flu’s, headaches, migraines, beauty, and longevity. I’ve already written most of the material, but I need some color from you to make it great. What I’m looking for from ye acupuncturists is STORIES. What I can give you in return is PUBLICITY. If you submit a story I include in the book, I’ll name you and give your practice and contact information in the book, on the radio, and on the book’s website. So, every time someone in your local area downloads the e-book or buys the print version, you reach a potential client. You’ll establish yourself as a noteworthy acupuncturist in your area. If I’m on the radio and your story comes up, I’ll mention your name. If I’m on the radio in your area, I’ll mention your story and name. (If it’s about you, and you’d like to keep it private, I can retell it as if it were one of your patients and still mention you as the acupuncturist) To make this publicity more valuable for you, I’ll limit each city (or metro area) to one acupuncturist. So, the sooner you respond, and the more stories and ideas you send me, the better chance you have of being THE ACUPUNCTURIST FOR YOUR AREA. On that note, these cities are already taken: * Pasadena, CA * Asheville, NC * Charlotte, NC * San Diego, CA * Waco, TX * NYC, NY * Portland, ME * Boston, MA So, you’ll be in the book, mentioned on the radio, and on the book’s website. If you didn’t read my latest Acupuncture Today column (http://www.acupuncturetoday.com/archives2004/apr/04carter.html), you may not know that my PulseMed.org has been the most successful acupuncturist directory- those listed on it get more patients than from any other directory. Why is that? Because I understand the web. So I can get you found- your prospective patients WILL HEAR about you. Your name won’t just disappear into cyberspace as it does with other directory owners. How much would that kind of publicity cost you if you paid for it? Well, you can’t buy that kind of publicity, but the valuable web presence costs about $100 a year usually, and radio time isn’t cheap- so I’d guess into the hundreds of dollars for the whole thing. But THIS IS FREE. All you have to do is a little bit of writing! Here’s what I’m looking for: 1. STORIES ABOUT YOURSELF using what you’ve learned about Chinese medicine (this includes herbs, lifestyle changes, acupressure, moxa, diet, etc.) to treat one or more of these concerns (constipation, diarrhea, heartburn, fatigue, weight, insomnia, colds and flu’s, headaches, migraines, beauty, and longevity). I think these may be richer than the next section, because we know more about CM than our patients do. 2. STORIES OF YOUR PATIENTS doing things at home, changing their lifestyle, diet, doing acupressure, etc. and it helping them with one of these concerns. I DO NOT want stories of YOUR acupuncture or herbs healing them. That’s a different book. ;-) This one is about what patients and regular people can do for themselves. Try to get out of the treatment, acupuncture, etc. frame of mind. 3. IDEAS and TIPS for these concerns - they may be within the context of a story above, or you may not have an interesting story, so just send the tips. " The next major advance in the health of the American people will be determined by what the individual is willing to do for himself. " - John Knowles HOW should the stories be written? I don’t want each story to be more than half a single-spaced page of 12-point font. 500 words or less. That’s the length. But what makes a good story? Here are some ideas: * Was the person’s (you or the patient) personality, disease, or circumstances exceptional? (For example, a parachutist who always got diarrhea while in the air) * Was there more adversity than normal? * Was it a strange sounding cure? * Did something surprising happen? * Did the person do something wrong that no one should do? * Did the story or situation make you laugh out loud? * Was it poignant or touching in some way? JUST DO IT! Brainstorm, do some writing, and send me what you’ve got! Don’t worry about the phrasing- If it needs work, I’ll edit it, polish it, etc. If I need clarification on a story or tip, I’ll email you back. Remember, the sooner you send it in, and the more stories and tips you send me, the more likely you are to be chosen as THE ACUPUNCTURIST for your area. What else will you get? I’ll send you a free copy of the book, my compliments. Now, isn’t that enough? WHEN’S THE DEADLINE? Very, very soon. I’m sending the book out to my own personal editors in April, so I need these stories and tips by March 29th. That gives you a week. I figure it’ll take you a couple hours, max, to think of your stories and tips and jot them down. And I know you can find 2 hours or less in the next 7 days. It’s worth that very small investment to get HUGE print, web, and radio publicity for the next few years. If this seems intimidating to you, start immediately by printing this email and listing names of people next to the diseases they had success with. Write a few notes next to each name. You can take a break there, if you want. Then begin writing out the stories and tips… you’ll have several days to write out the stories and tips if you write out names, etc. first. When you’re ready, email the information to me at bbcarter. But don’t wait- remember the deadline and that other acupuncturists in your city may also be sending information in. I’m looking forward to partnering with you to help more and more people with Chinese medicine! Brian B. Carter, MSci, LAc San Diego, CA =================================== Brian B. Carter, MSci, LAc Licensed Acupuncturist & Herbalist Professor, Pacific College of Oriental Medicine Columnist, AcupunctureToday.com Founder, The Pulse of Oriental Medicine 250+ free articles for the layperson. http://www.pulsemed.org/ San Diego Private Practice: 6629 Convoy Ct. SD CA 92111 (619) 208-1432 Voice (619) CLUB-619 FAX =================================== Quote Link to comment Share on other sites More sharing options...
Guest guest Posted March 25, 2004 Report Share Posted March 25, 2004 How about Paramus, NJ, the " retail capitol of the world? John Garbarini --- " Brian B. Carter, MS, LAc " <bbcarter wrote: > Fellow acupuncturists, > > I want to ask your help with a book I & #47970; writing, > and, at the same time, help > you get more patients and publicity. > > If you & #47976;e not familiar with me, in addition to > writing a column for > Acupuncture Today, I have been writing to the public > about Chinese medicine > for nearly 5 years on www.PulseMed.org, and we & #47981;e > reached more than 300,000 > people internationally. I & #47981;e also reached a few > people by working with and > being featured in Real Simple, Glamour, and ESPN > magazines, and by making > appearances on radio stations around the country. I > do this because so few > people understand the power and sophistication of > Chinese medicine, so many > people need help, and I love to write and speak. > > The next step for me to tell the masses how much we > can help them is to > finish a book. With a book, I will have a launching > pad for the numerous > radio appearances I & #47959; like to do. My goal is to > sell at least 1 million of > these books. I think this is a humble goal, > considering that perhaps 28 > million Americans have tried acupuncture. And while > I & #47970; reaching those > people, I can tell them about you. > > The book & #47977; working title is, & #48131;ncient Chinese > Secrets: How to Heal and > Prevent Disease So You Can Feel Better and Live the > Life of Your Dreams.?> It & #47977; about what regular people can do at home to > help themselves with common > health concerns. These include constipation, > diarrhea, heartburn, fatigue, > weight, insomnia, colds and flu & #47977;, headaches, > migraines, beauty, and > longevity. I & #47981;e already written most of the > material, but I need some color > from you to make it great. > > What I & #47970; looking for from ye acupuncturists is > STORIES. What I can give you > in return is PUBLICITY. If you submit a story I > include in the book, I & #47968;l > name you and give your practice and contact > information in the book, on the > radio, and on the book & #47977; website. > > So, every time someone in your local area downloads > the e-book or buys the > print version, you reach a potential client. You & #47968;l > establish yourself as a > noteworthy acupuncturist in your area. If I & #47970; on > the radio and your story > comes up, I & #47968;l mention your name. If I & #47970; on the > radio in your area, I & #47968;l > mention your story and name. (If it & #47977; about you, > and you & #47959; like to keep it > private, I can retell it as if it were one of your > patients and still > mention you as the acupuncturist) > > To make this publicity more valuable for you, I & #47968;l > limit each city (or metro > area) to one acupuncturist. So, the sooner you > respond, and the more > stories and ideas you send me, the better chance you > have of being THE > ACUPUNCTURIST FOR YOUR AREA. > > On that note, these cities are already taken: > * Pasadena, CA > * Asheville, NC > * Charlotte, NC > * San Diego, CA > * Waco, TX > * NYC, NY > * Portland, ME > * Boston, MA > > So, you & #47968;l be in the book, mentioned on the radio, > and on the book & #47977; > website. If you didn & #47978; read my latest Acupuncture > Today column > (http://www.acupuncturetoday.com/archives2004/apr/04carter.html), > you may > not know that my PulseMed.org has been the most > successful acupuncturist > directory- those listed on it get more patients than > from any other > directory. Why is that? Because I understand the > web. So I can get you > found- your prospective patients WILL HEAR about > you. Your name won & #47978; just > disappear into cyberspace as it does with other > directory owners. > > How much would that kind of publicity cost you if > you paid for it? Well, > you can & #47978; buy that kind of publicity, but the > valuable web presence costs > about $100 a year usually, and radio time isn & #47978; > cheap- so I & #47959; guess into the > hundreds of dollars for the whole thing. But THIS > IS FREE. All you have to > do is a little bit of writing! > > Here & #47977; what I & #47970; looking for: > > 1. STORIES ABOUT YOURSELF using what you & #47981;e learned > about Chinese medicine > (this includes herbs, lifestyle changes, > acupressure, moxa, diet, etc.) to > treat one or more of these concerns (constipation, > diarrhea, heartburn, > fatigue, weight, insomnia, colds and flu & #47977;, > headaches, migraines, beauty, > and longevity). I think these may be richer than > the next section, because > we know more about CM than our patients do. > 2. STORIES OF YOUR PATIENTS doing things at home, > changing their lifestyle, > diet, doing acupressure, etc. and it helping them > with one of these > concerns. I DO NOT want stories of YOUR acupuncture > or herbs healing them. > That & #47977; a different book. ;-) This one is about > what patients and regular > people can do for themselves. Try to get out of the > treatment, acupuncture, > etc. frame of mind. > 3. IDEAS and TIPS for these concerns - they may be > within the context of a > story above, or you may not have an interesting > story, so just send the > tips. > > " The next major advance in the health of the > American people will be > determined by what the individual is willing to do > for himself. " - John > Knowles > > HOW should the stories be written? > > I don & #47978; want each story to be more than half a > single-spaced page of > 12-point font. 500 words or less. That & #47977; the > length. > But what makes a good story? Here are some ideas: > > * Was the person & #47977; (you or the patient) > personality, disease, or > circumstances exceptional? (For example, a > parachutist who always got > diarrhea while in the air) > * Was there more adversity than normal? > * Was it a strange sounding cure? > * Did something surprising happen? > * Did the person do something wrong that no one > should do? > * Did the story or situation make you laugh out > loud? > * Was it poignant or touching in some way? > > JUST DO IT! > Brainstorm, do some writing, and send me what you & #47981;e > got! Don & #47978; worry about > the phrasing- If it needs work, I & #47968;l edit it, polish > it, etc. If I need > clarification on a story or tip, I & #47968;l email you > back. > Remember, the sooner you send it in, and the more > stories and tips you send > me, the more likely you are to be chosen as THE > ACUPUNCTURIST for your area. > What else will you get? I & #47968;l send you a free copy > of the book, my > compliments. Now, isn & #47978; that enough? > > WHEN & #47942; THE DEADLINE? > Very, very soon. I & #47970; sending the book out to my > own personal editors in > April, so I need these stories and tips by March > 29th. That gives you a > week. I figure it & #47968;l take you a couple hours, max, > to think of your stories > and tips and jot them down. And I know you can find > 2 hours or less in the > next 7 days. It & #47977; worth that very small investment > to get HUGE print, web, > and radio publicity for the next few years. > If this seems intimidating to you, start > immediately === message truncated === Finance Tax Center - File online. File on time. http://taxes./filing.html Quote Link to comment Share on other sites More sharing options...
Guest guest Posted March 25, 2004 Report Share Posted March 25, 2004 Hi Brian. I also believe that publicity is the key to TCM's further inclusion into mainstream medicine. I call all practitioners to not only write and send their article to Brian but to also write for their local newspapers, national magazines, web sites, etc. Also associations should have active PR departments dedicated to getting our message across. I already have a few pieces of work on your site Brian. I wish you all the very best. Good luck! Attilio " Brian B. Carter, MS, LAc " <bbcarter@p...> wrote: > Fellow acupuncturists, > > I want to ask your help with a book I'm writing, and, at the same time, help > you get more patients and publicity. > > If you're not familiar with me, in addition to writing a column for > Acupuncture Today, I have been writing to the public about Chinese medicine > for nearly 5 years on www.PulseMed.org, and we've reached more than 300,000 > people internationally. I've also reached a few people by working with and > being featured in Real Simple, Glamour, and ESPN magazines, and by making > appearances on radio stations around the country. I do this because so few > people understand the power and sophistication of Chinese medicine, so many > people need help, and I love to write and speak. > > The next step for me to tell the masses how much we can help them is to > finish a book. With a book, I will have a launching pad for the numerous > radio appearances I'd like to do. My goal is to sell at least 1 million of > these books. I think this is a humble goal, considering that perhaps 28 > million Americans have tried acupuncture. And while I'm reaching those > people, I can tell them about you. > > The book's working title is, " Ancient Chinese Secrets: How to Heal and > Prevent Disease So You Can Feel Better and Live the Life of Your Dreams. " > It's about what regular people can do at home to help themselves with common > health concerns. These include constipation, diarrhea, heartburn, fatigue, > weight, insomnia, colds and flu's, headaches, migraines, beauty, and > longevity. I've already written most of the material, but I need some color > from you to make it great. > > What I'm looking for from ye acupuncturists is STORIES. What I can give you > in return is PUBLICITY. If you submit a story I include in the book, I'll > name you and give your practice and contact information in the book, on the > radio, and on the book's website. > > So, every time someone in your local area downloads the e-book or buys the > print version, you reach a potential client. You'll establish yourself as a > noteworthy acupuncturist in your area. If I'm on the radio and your story > comes up, I'll mention your name. If I'm on the radio in your area, I'll > mention your story and name. (If it's about you, and you'd like to keep it > private, I can retell it as if it were one of your patients and still > mention you as the acupuncturist) > > To make this publicity more valuable for you, I'll limit each city (or metro > area) to one acupuncturist. So, the sooner you respond, and the more > stories and ideas you send me, the better chance you have of being THE > ACUPUNCTURIST FOR YOUR AREA. > > On that note, these cities are already taken: > * Pasadena, CA > * Asheville, NC > * Charlotte, NC > * San Diego, CA > * Waco, TX > * NYC, NY > * Portland, ME > * Boston, MA > > So, you'll be in the book, mentioned on the radio, and on the book's > website. If you didn't read my latest Acupuncture Today column > (http://www.acupuncturetoday.com/archives2004/apr/04carter.html), you may > not know that my PulseMed.org has been the most successful acupuncturist > directory- those listed on it get more patients than from any other > directory. Why is that? Because I understand the web. So I can get you > found- your prospective patients WILL HEAR about you. Your name won't just > disappear into cyberspace as it does with other directory owners. > > How much would that kind of publicity cost you if you paid for it? Well, > you can't buy that kind of publicity, but the valuable web presence costs > about $100 a year usually, and radio time isn't cheap- so I'd guess into the > hundreds of dollars for the whole thing. But THIS IS FREE. All you have to > do is a little bit of writing! > > Here's what I'm looking for: > > 1. STORIES ABOUT YOURSELF using what you've learned about Chinese medicine > (this includes herbs, lifestyle changes, acupressure, moxa, diet, etc.) to > treat one or more of these concerns (constipation, diarrhea, heartburn, > fatigue, weight, insomnia, colds and flu's, headaches, migraines, beauty, > and longevity). I think these may be richer than the next section, because > we know more about CM than our patients do. > 2. STORIES OF YOUR PATIENTS doing things at home, changing their lifestyle, > diet, doing acupressure, etc. and it helping them with one of these > concerns. I DO NOT want stories of YOUR acupuncture or herbs healing them. > That's a different book. ;-) This one is about what patients and regular > people can do for themselves. Try to get out of the treatment, acupuncture, > etc. frame of mind. > 3. IDEAS and TIPS for these concerns - they may be within the context of a > story above, or you may not have an interesting story, so just send the > tips. > > " The next major advance in the health of the American people will be > determined by what the individual is willing to do for himself. " - John > Knowles > > HOW should the stories be written? > > I don't want each story to be more than half a single-spaced page of > 12-point font. 500 words or less. That's the length. > But what makes a good story? Here are some ideas: > > * Was the person's (you or the patient) personality, disease, or > circumstances exceptional? (For example, a parachutist who always got > diarrhea while in the air) > * Was there more adversity than normal? > * Was it a strange sounding cure? > * Did something surprising happen? > * Did the person do something wrong that no one should do? > * Did the story or situation make you laugh out loud? > * Was it poignant or touching in some way? > > JUST DO IT! > Brainstorm, do some writing, and send me what you've got! Don't worry about > the phrasing- If it needs work, I'll edit it, polish it, etc. If I need > clarification on a story or tip, I'll email you back. > Remember, the sooner you send it in, and the more stories and tips you send > me, the more likely you are to be chosen as THE ACUPUNCTURIST for your area. > What else will you get? I'll send you a free copy of the book, my > compliments. Now, isn't that enough? > > WHEN'S THE DEADLINE? > Very, very soon. I'm sending the book out to my own personal editors in > April, so I need these stories and tips by March 29th. That gives you a > week. I figure it'll take you a couple hours, max, to think of your stories > and tips and jot them down. And I know you can find 2 hours or less in the > next 7 days. It's worth that very small investment to get HUGE print, web, > and radio publicity for the next few years. > If this seems intimidating to you, start immediately by printing this email > and listing names of people next to the diseases they had success with. > Write a few notes next to each name. You can take a break there, if you > want. Then begin writing out the stories and tips… you'll have several days > to write out the stories and tips if you write out names, etc. first. > > When you're ready, email the information to me at bbcarter@p... > But don't wait- remember the deadline and that other acupuncturists in your > city may also be sending information in. > > I'm looking forward to partnering with you > to help more and more people with Chinese medicine! > > Brian B. Carter, MSci, LAc > San Diego, CA > > > =================================== > Brian B. Carter, MSci, LAc > > Licensed Acupuncturist & Herbalist > Professor, Pacific College of Oriental Medicine > Columnist, AcupunctureToday.com > Founder, The Pulse of Oriental Medicine > 250+ free articles for the layperson. > http://www.pulsemed.org/ > > San Diego Private Practice: > 6629 Convoy Ct. SD CA 92111 > (619) 208-1432 Voice > (619) CLUB-619 FAX > =================================== Quote Link to comment Share on other sites More sharing options...
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