So, who is his market and why are they happy with him?

August 20, 2005

docspeed2001 wrote:

> , Richard Cinta

><richardc@w...> wrote:

>

>>Hey All,

>>

>>There is a popular infomercial about " Natural Cures " by Kevin T. It

>>seems as though he is passionately over-stating his claims of cures

>>

>for

>

>>cancer and other things, that are in his info-mercial but no where

>>

>to be

>

>>found in his books, or his followup newsletters or materials.

>>

>

>Richard,

>

>You are missing the point...

>

>...and you are worrying about something that really is NOT important.

>

Well, Yes and No...

I really do like his strategy, of info-mercials to convey some " more

choice " in addition or replacing Doctors.

And part of me wants to use what he did as a model....Fixing what

doesn't work for me...

It is Important, in so much, that its a good reminder for me, to be able

to verify everything I Teach, Write or Share with folks.

Verify w/ Energy Testing, w/ Double-Bind Testing, and Scientific

Testing, when available, and Various Forms of Research done at

respectable places.

>Point of fact, people who respond to him CAN easily get their money

>back...

>

>Most people DO NOT even read the book, NOR do they examine the website

>after they've signed up for it.

>

>He knows the odds are in his favor...

>

So far, he has Since 2004 til a few weeks, its reported he has sold 3

million copies of the book.

>...and a 15% refund rate is easily acceptable in the info business...

>

Thats not bad...I thought if the product was defective with info...the

numbers could be higher...but 15% is not that bad.

>Now, the OTHER topic...

>

>Have an acceptable product.

>

>Now, does he have an acceptable product?

>

For Us...No...

But for the other folks, his target market, they are probably tickled to

death, and accept his product easily for the simple fact, that by buying

his book, the customer gets the feeling of sticking it, to the

government...the ones that are keeping secrets and not wanting the

consumer to find out what really works. There are probably folks that

buy the book, just for the principle of it, and have no intention of

ever reading it from cover to cover.

>Only he knows and he knows by his numbers.

>

Well, Those numbers must be " good enough " From his various

enterrprises, has built up a billion dollar info business. the FTC

threw him in jail for credit card abuse from his previous products'

consumers and put on probation, several times and he is still gung ho

about the info- business. To me, it shows he is driven and there is a

great market in the info-mercial market...If you have an organized strategy.

>Now, is is product up to par as far as you and I are concerned?

>

>No!

>

>We are NOT his market.

>

>No one in the energy field is his market.

>

>So, who is his market...

>

-The Health Challenged folks

-The Anti-Goverment folks

-The Fitness minded folks

-The Curious

-The Pro-Active

-The Reactive

-The Medical Community as sceptics but are curious a little

-The underpaid Taxpayers

-The Yuppie Class

-The Hillbilly Class

-The Street Gang Class

-The High Class

-The Working Class

-The Lay Person, looking to save a buck

-The Family Man

-The Elderly faced with limited or No Health Insurance

> and why are they happy with him?

>

-Because he has the Balls to Stand up for them!

-Because their greed creates a want to need more tools, more choice

-Because they feel he is the underdog, that they can relate to

-Because they feel they got a great deal

-Because they feel he is helping them feel empowered against the govn't,

doctors, and the establishment

-Because he appears to be honest, believable and has his facts straight.

-Because they seem him, multiple times, every week, night after night

and with this much saturation, he is like a friend to them now

-Because they have no one else sharing this same info

-Because he is their hero..of sorts

-Because some of them have gotten good results

-Because Tammy Faye Baker Endorsed him, and they like her, being a

preachers wife and all

-Because they are looking for alternatives to Western Thinking and he

appears to deliver that message.

-Because he is a typical clean cut American.

>A very important question for this group and the ones here that

>actually are in business.

>

I just amazes me, with all this fellow has been threw, and with his

determination, he put out a half-ass product, but that makes things

more fun, for the few of us, that can do an even better job, than he did

But what do I know!

Richard

>

August 21, 2005

, " docspeed2001 "

<docspeed2001> wrote:

> , Richard Cinta

> <richardc@w...> wrote:

>

[ snip ]

>

> Point of fact, people who respond to him CAN easily get their money

> back...

>

> Most people DO NOT even read the book, NOR do they examine the website

> after they've signed up for it.

>

> He knows the odds are in his favor...

>