Building Value & Combatting Bad Apples

[Guest guest]

Hi Richard:

The Kevin T. that you mention has already spent time in jail for fraud. He keeps popping up selling different things. As far as combating what he is doing I believe if we just keep putting out good info, many people will find their way to the truth.

There have always been charlatans but the real info and processes do go on.

 

Dave

 

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Friday, August 19, 2005 8:51:08 PM

 

Building Value & Combatting Bad Apples

 

Hey All,

 

There is a popular infomercial about "Natural Cures" by Kevin T. It

seems as though he is passionately over-stating his claims of cures for

cancer and other things, that are in his info-mercial but no where to be

found in his books, or his followup newsletters or materials.

 

If this guy, ends up in a bad situation, what kind of marketing can be

done, to combat the perceptions that some will believe that Natural

Cures...including All Alernative Healing Modalities, such as Energy

medicine, isn't thrown into the same category as this Kevin fellow?

 

Any thoughts?

 

Richard

 

 

 

 

[Guest guest]

> what kind of marketing can be

> done, to combat the perceptions that some will believe that Natural

> Cures...including All Alernative Healing Modalities, such as Energy

> medicine, isn't thrown into the same category as this Kevin fellow?

>

> Any thoughts?

>

Richard -

 

I think that marketing has to have transparent integrity - the

integrity has to show through. If there are too many claims, I get

suspicious. Too much huckster-style marketing, I will discount the

company. Don't know if this helps, but I chose an acupuncturist (Robert

Chu) by his website, which I think is quite good and full of

integrity:

 

http://www.chusaulei.com/

 

Helen