Use Spiffing for Marketing Wash of the Brains

[Guest guest]

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coachdrgridley@a... wrote:

> No is good. If pressed, I say " My schedule is full with other

activities.

> Please don't ask me again. "

> www.coachdrgridley.com

 

Okay, vince, sue and richard,

 

What you mentioned is a common and EFFECTIVE marketing tactic, " IF "

the client is really, really enamoured with what you do.

 

Then they can become a disciple so to speak...

 

....just as I and many others on this group very highly recommend Donna.

 

The tactic is called " spiffing " .

 

One variation I use at my own place, is I give one of the following

freebees to someone that recommends my place, and that person comes in

for an interview, then signs up for a basic $39 intro.

 

His choice of freebees are...

 

1. A $97 product...(my hard cash out, $2 bucks)

 

2. A $59 product...(my hard cash out, $22 bucks)

 

3. Or a $25 pass to the movies. (my hard cash out, $25 bucks)

 

It is worth it to me to pay up to $25 bucks for a client that will

probably pay me between $1,500 to $4,000 bucks in a year.

 

And the client is under no obligation, except his own greed, to do the

deed...

 

....and the newbee gets to train with one of the best in the Pacific

Northwest for peanuts.

 

A triple win situation.