WARNING! Do NOT read the 2 new files if you don't like making money!

[Guest guest]

Ok, here's the notes I took down when reading and comparing:

 

Headline (Doc's): Gives thorough description of what you get, its not

vague, just by reading the headline you know what is being offered.

Value is also installed right from the get go, your get close to

$15,000 worth CUSTOM *goodies* for the measley sum of $5,797

 

The main offer is:

-Gas mileage (someone buying a vehicle of this price range is usually

worried about how much fuel costs)

-Power

-Roomy

-Can see higher, it stands out, has sex appeal

 

There are many references to outdoor activities, deer, hunting,

camping, ladies etc. The ad seems to be targeting individuals in the

'redneck' demographic. But there's probably not many of those in the

backwoods of Oregon ;-)

 

Way more Bullet points = Way more value and salivation over the goods

being sold. I find by reading ad's like this I am FAR more interested

in what is being offered as opposed to actually seeing the vehicle in

real life because my mind in far more engaged in the experience of

reading and imagining.

 

Price: I read somewhere (I think Ogilvy) that odd numbers like $29,

$39, or 797 sell more than round whole numbers. All the ads I've seen

of Doc's use these odd numbers so I dont think its by accident at all.

 

Saying that Jack needs the money for tuition in his last year gives me

the feeling that he is not happy to be selling it, and he's only doing

it because his education depends on it (he is in a pinch). Whereas in

Jack's ad, it seems more his choice that he's selling it.

 

Doc's ad is more specific and paints a much clearer picture of what it

would be like to experience. You are selling the sizzle not the steak.

 

It seems easier to make a trade with Doc's ad. " if your not sure, just

ask " .

 

Font and emphasis on key phrases pull me into the ad far better than

Jack's ad.

 

Been serviced by the same guy for 8 years gives more reassurance about

the deal and helps to neutralize the objection that 'maybe the truck

was abused'

 

Thats most of what I picked up. Definitely ad #1 is Doc's.

 

Matt

[Guest guest]

Good Morning All!

I was finally able to check out the 2 ads, I am not a big marketing

person or sales person so my opiniions are mainlly based as a

consumer.

The long version I think is too long, too much info off the bat. I

think something you let the inquiring person if they call an d want

more info. I think just the shorter version first with all the main

points to grab attention like in the shorter ad. but then gets too

needy, begging. Good to let know about auto mechanic an d info to

get reference. but then gets distrustful in paragraph, i felt that

way anyways, that the writer/owner was feeling distrustful all of a

sudden.

The shorter version was really good with all the main points

projecting out at you/me. inspired alot of feel good emotions and

seemed that the one who hurried up quickly would be the luckiest

person to get it. and even though the asking price was higher in

this ad, it made me feel that it was well worthy and yet still

getting a great deal!

Any how theshorter version I think should be used first tp get

inquirers then use the longer version for the interested perswon.

 

 

 

healingenergies-

essentialskills , " docspeed2001 " <docspeed2001>

wrote:

> WARNING! Do NOT read the 2 new files if you don't like making

money!

>

> Well, enough people have asked, so I'M putting two separate files

> up, with each of the ads.

>

> If marketing bothers you, just DON'T READ THE ADS!

>

> Is that fair?

>

> Is it fair to let people that really want those MARKETING,

> COPYWRITING, SALES secrets still have the CHOICE of reading them...

>

> ...AND those that don't WANT TO READ THE ADS have the choice not

to

> CLICK ON THOSE FILES?

>

> Because I would never MANIPULATE EVERYONE!

>

> I sure LIKE the people here.

>

> Have fun.

>

>

> ps. If you DO READ THE ADS, then you MUST give your opinions of

each

> of them...and reasons for why you think so...and your feelings

about

> the product stimulated by BOTH ADS. Otherwise, don't READ THE DAMN

> ADS!

[Guest guest]

healingenergies-

essentialskills , " valandviolet " <valandviolet>

wrote:

> Good Morning All!

> I was finally able to check out the 2 ads, I am not a big

marketing

> person or sales person so my opiniions are mainlly based as a

> consumer.

> The long version I think is too long, too much info off the bat.

 

Just a question...

 

....is that how you chose your husband?

 

....you just liked his shiny shoes so you married him?

 

You didn't need any more information?

 

Is that how you bought that new $48,000 car?

 

You liked the color " blue " and how shiny it was?

 

I suggest everyone that is interested in REALITY MARKETING FOR THE

BIG BUCKS read anything by John Caples, Gary Halbert, Dan Kennedy,

John Carlton, and by " me " , blab, blab, blab (there is a bunch more,

but too much is too much;-)

 

 

ps. I do suggest you go with Dan Kennedy first. Why? Because he's

got some top notch stuff out there in the book stores for only $10

bucks. Now, group, why is Dan Kennedy selling a massive book for

only $10 bucks. Chunk up your thinking.

[Guest guest]

Hi Everybody,

 

....Now, group, why is Dan Kennedy selling a massive book for

> only $10 bucks. Chunk up your thinking.

 

He's selling his books for only ten bucks because that's the " lead-in "

product! You buy his inexpensive books, learn metric tons of valuable

marketing and business advice...and ..then he hooks you in and sells

you more expensive products.

 

In this copy of " No BS Time Management.. " I have here, DK is

upselling like crazy.. all through the book. Links to his websites,

free reports and trial Inner Circle Membership.

 

Dan Gould

 

" Plus Ultra "

[Guest guest]

When his techniques are implememed and get great results, then the

reader will want to get more of his products so that they can

increase their wealth, knowledge, business....

 

DK also has a monthly newsletter where he gives away the first 3

months for free (except for p+p), here you get top notch marketing,

loads of his members sales copies which he includes as examples,

access to his archives, etc. Anyway the reason I wrote the above

is, that is another way he gets people to go to his seminars or buy

his products. I have found him to be like Doc. You get pure gold

information ALL the time.

 

One book I would add to Doc's below is Victor Schwab's book 'How to

Write a Good advertisment'. Even though it was written decades ago,

it written in a way that anyone can use the knowledge to write their

sales copies and make loads of cash. Just the section on the 100

Headlines is worth the cost of the book.

 

Michael.

 

healingenergies-

essentialskills , " docspeed2001 " <docspeed2001>

wrote:

> healingenergies-

> essentialskills , " valandviolet "

<valandviolet>

> wrote:

> > Good Morning All!

> > I was finally able to check out the 2 ads, I am not a big

> marketing

> > person or sales person so my opiniions are mainlly based as a

> > consumer.

> > The long version I think is too long, too much info off the bat.

>

> Just a question...

>

> ...is that how you chose your husband?

>

> ...you just liked his shiny shoes so you married him?

>

> You didn't need any more information?

>

> Is that how you bought that new $48,000 car?

>

> You liked the color " blue " and how shiny it was?

>

> I suggest everyone that is interested in REALITY MARKETING FOR THE

> BIG BUCKS read anything by John Caples, Gary Halbert, Dan Kennedy,

> John Carlton, and by " me " , blab, blab, blab (there is a bunch

more,

> but too much is too much;-)

>

>

> ps. I do suggest you go with Dan Kennedy first. Why? Because he's

> got some top notch stuff out there in the book stores for only $10

> bucks. Now, group, why is Dan Kennedy selling a massive book for

> only $10 bucks. Chunk up your thinking.

[Guest guest]

, " dstbod "

<dstbod> wrote:

>

> > ps. I do suggest you go with Dan Kennedy first. Why? Because he's

> > got some top notch stuff out there in the book stores for only $10

> > bucks. Now, group, why is Dan Kennedy selling a massive book for

> > only $10 bucks. Chunk up your thinking.

 

> When his techniques are implememed and get great results, then the

> reader will want to get more of his products so that they can

> increase their wealth, knowledge, business....

 

Nice.

 

ON the front end, he's making nickles and dimes...

 

But, if you become his client, then he's making BIG, BIG, BUCKS.

 

And, every penny, buck, $200,000 bucks you pay him is WORTH IT when

you do what he suggests.

 

If you don't do what he suggests, he gets rid of you.

 

Why would DK do that?

 

Good question.

 

It's because his profit is tied in with YOUR profit.

The more YOU make, the MORE HE MAKES.

 

So he really wants you to do what he tells you to.

My type of man.

 

 

[Guest guest]

Geez, I just had a " DOH! " moment. Sometimes I'm so dense, I can't

understand what is right in front of me. I read the ads with interest

and felt the 'pull' right away on the second, or rewritten ad, but

didn't spend a lot of time analyzing it or reading the posts on it.

Actually, it's all I can do just to keep up with all the new messages.

 

Anyway, I've been trying to write up a formal proposal for a local

business which doesn't have a web page. I can do web pages, but it's

a 'side-line'. In real life, I'm a secretary at a university, trying

to finish my master's degree in technology, so I can do stuff like web

pages, instructional systems and training CD's in real life.

 

I finally got off my rear and typed up something this morning that had

stage 1, stage 2, etc. and what would be accomplished, and then a

timeline for those stages, and then the rates for each of those

stages. It's kind of boring, and there's no reason why they would

choose me over a local web production business except that I will

charge less.

 

I honestly didn't see the connection between advertising a truck for

sale and a business proposal (which I now realize is the same thing).

Then I saw this message and realized that I need to go back and

reread those posts again, and redo my proposal so that they can't see

any reason why NOT to choose me.

 

Thanks everyone.

 

Shotomom

 

PS. to Chris H. I'm doing a lot better, thanks for asking and thanks

again for your advice.

 

 

 

-- In , " docspeed2001 "

<docspeed2001> wrote:

> healingenergies-

> essentialskills , " valandviolet " <valandviolet>

> wrote:

> > Good Morning All!

> > I was finally able to check out the 2 ads, I am not a big

> marketing

> > person or sales person so my opiniions are mainlly based as a

> > consumer.

> > The long version I think is too long, too much info off the bat.

>

> Just a question...

>

> ...is that how you chose your husband?

>

> ...you just liked his shiny shoes so you married him?

>

> You didn't need any more information?

>

> Is that how you bought that new $48,000 car?

>

> You liked the color " blue " and how shiny it was?

>

> I suggest everyone that is interested in REALITY MARKETING FOR THE

> BIG BUCKS read anything by John Caples, Gary Halbert, Dan Kennedy,

> John Carlton, and by " me " , blab, blab, blab (there is a bunch more,

> but too much is too much;-)

>

>

> ps. I do suggest you go with Dan Kennedy first. Why? Because he's

> got some top notch stuff out there in the book stores for only $10

> bucks. Now, group, why is Dan Kennedy selling a massive book for

> only $10 bucks. Chunk up your thinking.

[Guest guest]

Glad to hear it and you are welcome. re your business proposal - I guess

that is what is called transferable skills....

I know I sometimes sit up and think " damn, why aren't I using xyz here

instead of worrying/procrastinating etc etc etc? " . The skills and drills

are EVERY DAY skills not just to be used in " specific " circumstances. It's

a bit like getting into the habit of doing three thumps whilst you are

waiting for the traffic lights to change or cross crawling whilst sat at

your desk....-

" shotomom2 " <shotomom2

 

Tuesday, June 07, 2005 10:49 PM

Re: WARNING! Do NOT read the 2

new files if you don't like making money!

 

 

> Geez, I just had a " DOH! " moment. Sometimes I'm so dense, I can't

> understand what is right in front of me. I read the ads with interest

> and felt the 'pull' right away on the second, or rewritten ad, but

> didn't spend a lot of time analyzing it or reading the posts on it.

> Actually, it's all I can do just to keep up with all the new messages.

>

> Anyway, I've been trying to write up a formal proposal for a local

> business which doesn't have a web page. I can do web pages, but it's

> a 'side-line'. In real life, I'm a secretary at a university, trying

> to finish my master's degree in technology, so I can do stuff like web

> pages, instructional systems and training CD's in real life.

>

> I finally got off my rear and typed up something this morning that had

> stage 1, stage 2, etc. and what would be accomplished, and then a

> timeline for those stages, and then the rates for each of those

> stages. It's kind of boring, and there's no reason why they would

> choose me over a local web production business except that I will

> charge less.

>

> I honestly didn't see the connection between advertising a truck for

> sale and a business proposal (which I now realize is the same thing).

> Then I saw this message and realized that I need to go back and

> reread those posts again, and redo my proposal so that they can't see

> any reason why NOT to choose me.

>

> Thanks everyone.

>

> Shotomom

>

> PS. to Chris H. I'm doing a lot better, thanks for asking and thanks

> again for your advice.

>

>

>

> -- In , " docspeed2001 "

> <docspeed2001> wrote:

>> healingenergies-

>> essentialskills , " valandviolet " <valandviolet>

>> wrote:

>> > Good Morning All!

>> > I was finally able to check out the 2 ads, I am not a big

>> marketing

>> > person or sales person so my opiniions are mainlly based as a

>> > consumer.

>> > The long version I think is too long, too much info off the bat.

>>

>> Just a question...

>>

>> ...is that how you chose your husband?

>>

>> ...you just liked his shiny shoes so you married him?

>>

>> You didn't need any more information?

>>

>> Is that how you bought that new $48,000 car?

>>

>> You liked the color " blue " and how shiny it was?

>>

>> I suggest everyone that is interested in REALITY MARKETING FOR THE

>> BIG BUCKS read anything by John Caples, Gary Halbert, Dan Kennedy,

>> John Carlton, and by " me " , blab, blab, blab (there is a bunch more,

>> but too much is too much;-)

>>

>>

>> ps. I do suggest you go with Dan Kennedy first. Why? Because he's

>> got some top notch stuff out there in the book stores for only $10

>> bucks. Now, group, why is Dan Kennedy selling a massive book for

>> only $10 bucks. Chunk up your thinking.

>

>

 

[Guest guest]

Finally getting time to read these downloads.

I'm new at this, and Fire/Earth impaired, but here's what I

noticed about the second ad:

Being written ABOUT the young man instead of BY him gave some

authority to the seller by making it sound parental.

Underlining in critical but sparing places.

Editing and sizing to shorten it to one page while still leaving in most

of the critical information.

More white space.

Repetition of "custom" until it is embedded in the reader's mind

Doing what seems like "work" for the customer by showing the

Blue Book price and how to check on mechanical maintenance

I didn't notice that it was a '92 truck until someone else mentioned

it!

It's nothing I'd want to buy--I'm way past my motocycle days

and now prefer "designer" places to camp, but I think it is good for

the target market. Which means you also identified and spoke to a

target market.

Sue

 

 

 

www.coachdrgridley.com

[Guest guest]

Oh, I didn't speak much to the first ad.

It was written by a college kid, so I felt like I had an advantage of

experience over him.

He needed to sell, so I had another advantage.

It was too busy.

Content was good. He showed a lot of confidence and managed

to portray himself as an outdoorsy man's man who was also

educated and savvy.

Sue

 

 

 

www.coachdrgridley.com