Guest guest Posted May 18, 2005 Report Share Posted May 18, 2005 , " L.Win " <lwinmorgan@s...> wrote: > >'Sick and tired of feeling sick and tired? > >Cold deep into it's third month? > >Feel drained, foggy, tired and unable to concentrate? > >Do you sag out of bed in the morning like a broken down old bum? > >Does a deep, aching weariness penetrate your very bones as you > >contemplate another draining day of stress and fatigue?' > ------ > Coach/Phil: > Good try but, breaking an NLP basic. > By Leading with imagined content, you may think you are gaining rapport with the target market but what you are really doing is DISQUALIFYING those you don't hit dead on. > You want to evoke, not provoke. > Take a similar approach using clean language. > An example of " clean language " use is not to ask " Is it Red? " or even " What color is it " until you ask " Does it have a color " > Here's an interview with David Grove, the originator of the Clean language approach to NLP. Actually I disagree totally here Rusty. The best ads out there stirred the pot with agitation FIRST, at least 3 times and in different ways, TO GET THE people motivated with away-froms, BEFORE giving any solution at all. Group, those of you with MARKETING EXPERTISE give it a whirl. There is a middle ground that is also very effective, but one that I don't use because I don't appreciate that Ted Nicholas style, but I do appreciate the Halbert, Kennedy, Caples, style much more. Thanks Rusty. Quote Link to comment Share on other sites More sharing options...
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