Guest guest Posted August 30, 2000 Report Share Posted August 30, 2000 Hi Folks: Well, as anticipated part of our " fallout " from the takeover is the shift of the banner ads to the top of the posts (they had always been at the top of the digests, I believe). Our apologies for the added aggravation of scrolling past the banner to read the posts now. We would advise sending your complaints to eGroups if it bothers you enough; the only option we have available to us is to pay for the list service in order to have the ads removed, and that seems rather difficult to facilitate from a managerial standpoint. Thanks for your patience! -- Mani & Caroline Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 30, 2000 Report Share Posted August 30, 2000 On Wed, 30 Aug 2000, Caroline Abreu wrote: > Our apologies for the added aggravation of scrolling past the banner > to read the posts now. We would advise sending your complaints to > eGroups if it bothers you enough; the only option we have available to > us is to pay for the list service in order to have the ads removed, > and that seems rather difficult to facilitate from a managerial > standpoint. I'm chuckling a bit here since all the discussion about money & how we all need to pay rent & such. Yet people still don't see the " hidden " side of economics. Sumbody gots to pay sumwhere. Actually I am not going to complain. I am grateful that these services exist since with out them we have no choice but to pay & pay big. I, for one do check out some of the offers, and have bought a few here & there. Keep in mind that if the advertisers don't make sales as a return on their ad costs they will stop paying to advertise. which means the mail list sites will have no funds to continue offering these services. There will be no where for lists like to go!! This is likely to happen since one sure sign that things are not working is when one company get bought out by another. To wit, is making changes to try to raise the number of click throughs by putting the ads where they will be seen. This is a bad sign, because if things continue with poor revenues for the advertisers they will stop paying for the " free " service that we take for granted here. Part of the bizness I am in is setting & supplying web services. We set up & manage maillists for non-profit organizations. To compare, it would cost $50 per month for the basic use of the list software (majordomo), then comes the cost of the bandwith used. Which why it is important to prune down posts when replying. It is not unusual to accrue several hundred $$ a month in charges for these lists which will contain no outside ads. Stef Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 30, 2000 Report Share Posted August 30, 2000 On Wed, 30 Aug 2000, TechMage wrote: > To wit, is making changes to try to raise the > number of click throughs by putting the ads where they will be seen. > Talking to myself here... There is more to this than just ad pollution... After sending the last post I'm thinking of just how much ads are a part of life. How do I know that ads at the bottom aren't being read?... Most lists put the un*s*u*b info at the bottom. How many people each day write in and ask to be removed.... They can't all be that dumb that they can't read the bottom & get off all by themselves They never read down that far!! I know I'm ranting a bit here, but we are sooooo over marketed. Everywhere you look, ads & more ads. Shopping carts, cars, everywhere there is few square inches of space, someone wants to put an ad. People have tuned a lot of it out consciously.... but it is a proven fact in ad marketing that there IS a subconscious effect of keeping a product name visible. which is the reason for loud, abnoxious ads. Ad houses don't care if we are tuning it all out, we are letting this stuff in subconsiously. Take a little time & look at some of the advertising around you, notice how & why certain words & images are used. How does it make you feel? Classic ad house dictum... Sell the sizzle not the steak. Learn to make your purchasing choices based on other critieria rather than emotion. And most important teach your kids the same thing. Responsible purchasers will encourage responsible advertisers. I'll sign off for now, having gotten that off my chest. Stef Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 30, 2000 Report Share Posted August 30, 2000 Nicely put. Would you mind if I copied it and substituted the word politician for advertiser? Seems like it would apply as well. >TechMage <techmage > > >Re: [ADMIN] Fallout >Wed, 30 Aug 2000 11:08:22 -0400 (EDT) > >On Wed, 30 Aug 2000, TechMage wrote: > > > To wit, is making changes to try to raise the > > number of click throughs by putting the ads where they will be seen. > > > >Talking to myself here... > >There is more to this than just ad pollution... After sending the last >post I'm thinking of just how much ads are a part of life. > >How do I know that ads at the bottom aren't being read?... Most lists put >the un*s*u*b info at the bottom. How many people each day write in and ask >to be removed.... They can't all be that dumb that they can't read the >bottom & get off all by themselves They never read down that far!! > >I know I'm ranting a bit here, but we are sooooo over marketed. Everywhere >you look, ads & more ads. Shopping carts, cars, everywhere there is few >square inches of space, someone wants to put an ad. People have tuned a >lot of it out consciously.... but it is a proven fact in ad marketing that >there IS a subconscious effect of keeping a product name visible. which is >the reason for loud, abnoxious ads. > >Ad houses don't care if we are tuning it all out, we are letting this >stuff in subconsiously. > >Take a little time & look at some of the advertising around you, notice >how & why certain words & images are used. How does it make you feel? >Classic ad house dictum... Sell the sizzle not the steak. > >Learn to make your purchasing choices based on other critieria rather than >emotion. And most important teach your kids the same thing. > >Responsible purchasers will encourage responsible advertisers. > >I'll sign off for now, having gotten that off my chest. > >Stef > > _______________________ Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com. Share information about yourself, create your own public profile at http://profiles.msn.com. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 31, 2000 Report Share Posted August 31, 2000 On Wed, 30 Aug 2000, Ray Hunter wrote: > > Nicely put. Would you mind if I copied it and substituted the word > politician for advertiser? > > Seems like it would apply as well. LOL!! I've been studying direct marketing for over 20 years and have had several successful ad campaigns for a few friends' products. It is a fascinating study of human response. There is nothing wrong with a good well-thought out ad campaign. There needs to be a way to diseminate info about new things..... however to me, politicians have got to be the cigarette companies of the advertising market. Stef Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 31, 2000 Report Share Posted August 31, 2000 Stef> I know what you mean about being bombarded with subtle and not so subtle images. They are everywhere. When it comes to E_Groups I just scroll down to the post and never " see " anything else:+) Quote Link to comment Share on other sites More sharing options...
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