Indian NGOs: Learning to Walk the Line between Social Responsibility and Commercial Success

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Indian NGOs: Learning to Walk the Line between Social Responsibility and Commercial Success Sumita Ghose, founder and CEO of Rangsutra, a Gurgaon company that focuses on livelihood issues of rural artisans and farmers, started the company 15 years ago as a non-governmental organization (NGO). But over time, she decided the NGO model didn’t work best for Rangsutra and turned it into a business. Says Ghose: “Ownership is a very big motivating factor, and we decided to start a company with artisans and farmers as shareholders.” IDEI and Rangsutra are part of a growing breed of nonprofits and other Indian entities working for the underprivileged that have become business-savvy and embraced modern management methods. Kindly link at:http://greathumancapital.wordpress.com/2007/02/03/indian-ngos-learning-to-walk-the-line-between-social-responsibility-and-commercial-success/ warm reagrds & thanks Ajay Singh Niranjan AJAY SINGH NIRANJAN [ If Problem exists .....Solution can not wait ...Think & Try ] NEW DELHI "I AM STILL LEARNING" .....Peter Senge

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