Grassroots' efforts work!

[Guest guest]

insider(NewsTarget Insider)

 

NewsTarget Insider Alert (www.NewsTarget.com)

 

Dear NewsTarget readers,

 

Give yourself a pat on the back today. NewsTarget readers are having a

significant, positive impact on food and product companies through

grassroots action.

 

In response to our recent article on Amy's Kitchen foods using yeast

extract, for example, the company was deluged with emails from concerned

NewsTarget readers requesting they remove yeast extract from their food

products. Today, I received a call from Bill Twieg, the Technical of Amy's Kitchen, who told me that the NewsTarget reader

response was massive and immediate. It was, " The most emails we had ever

received in one day, " he said.

 

More importantly, the owner of Amy's Kitchen, Andy Berliner, has said

that in response to this concern about yeast extract, they will sit down

with their product formulation team and attempt to remove yeast extract

from their entire product line (actually, only four of their products

currently use yeast extract, and it is clearly spelled out on the label.

Most Amy's Kitchen products don't use yeast extract at all, and there

are absolutely no " hidden ingredients " in their products, they told me

today).

 

We hope to be able to report, sometime in 2007, that Amy's Kitchen will

be entirely free of yeast extract, and that the company will receive our

full endorsement for safe, healthful and tasty organic food products.

But it's up to them to decide whether they can achieve their product

taste goals without using yeast extract.

 

The fact that this effort is even being attempted is a demonstration of

the power of grassroots action to make a positive change. Amy's Kitchen

is a good company making outstanding products, and they are responding

to the natural health community in a constructive way that seeks

solutions. But it is to YOUR credit -- you, the readers -- that Amy's

Kitchen has become aware of the importance of this issue.

 

Your voice is powerful. When you post comments or contact these

companies, it really makes a difference. What NewsTarget helps do is

bring to light particular issues or organizations that need to be

addressed, but it is YOUR action that ultimately gets the attention of

these companies and motivates them to make positive changes.

 

Amy's Kitchen isn't the only company that's responding in a positive way

to NewsTarget reader concerns. Following our posting of a critical

article about AeroGrow (the makers of the AeroGarden appliance), I was

contacted by one of the top people at AeroGrow who is working to resolve

the issues covered in my critical review.

 

You can read my new editor's note that explains the AeroGrow situation

at:

http://www.newstarget.com/021632.html

 

What we're seeing here is that both Amy's Kitchen and AeroGrow are

responding to NewsTarget articles and reader actions in a way that is

polite, constructive and ultimately seeking to resolve issues and

support the natural health community. And that means we're a team -- you

and I -- in making things happen for the better.

 

We're not just engaged in some meaningless intellectual exercise around

here. We're all about making real change. We can probably all agree that

we want companies to clean up their food labels, to use honest

descriptive language on their product boxes, and to ship products that

actually do what they promise to do. NewsTarget is here to help make

these things happen for the benefit of all consumers, and to accomplish

this, we need your continued support through various grassroots actions.

(And a special thank you to everyone who has purchased a book from us at

www.TruthPublishing.com, as that provides the operating revenues that

keep our doors open and allow us to pursue this important work.)

 

So pat yourself on the back today. Sometimes it's easy to feel powerless

in our modern world, but in reality we all have the genuine ability to

influence companies in a positive, constructive way, even if it means

getting a bit outraged about a topic and aggressively campaigning for

needed change.

 

Stay tuned to NewsTarget.com for more updates and more grassroots action

opportunities. I'll soon be posting updates on AeroGrow and Amy's

Kitchen, and the entire NewsTarget team is working hard to bring you

honest, independent news and reviews on new products and companies that

impact your life.

 

As always, you can trust that we will bring you truly independent,

objective information on all these topics. It is an honor to write for

you, and I thank you for your willingness to empower yourself with new

information and take action on the issues that matter. Together, we're a

good team, and we have a powerful voice in the natural health community.

Let's continue to use that voice for positive change.

 

- Mike Adams