Guest guest Posted May 27, 2004 Report Share Posted May 27, 2004 > > http://www.prwatch.org/cmd/_sotd.html > >http://online.wsj.com/article/0,,SB108542637575019786,00.html?mod=mm%5Fhs%5Fmar\ keting%5Fstrategy > " As food companies look for ways to cash in on the nation's > obsession with healthy eating, an increasing number are copying > marketing tactics that long have been used by the pharmaceuticals > industry: They are pitching their products directly to doctors. The > hope is that doctors will start recommending specific foods - and > even brand names - to patients, " reports the Wall Street Journal. > Fruit juice makers, meat and seafood suppliers, and large companies > like Pepsi and General Mills are " pitching " MDs, with some even > " rewarding doctors for recommending their products. " The Revival > Soy snack company " has sales representatives visit doctors' offices > to drop off samples ... [and] pamphlets encouraging doctors to > 'pseudo-prescribe Revival.' " Patients aren't the only target > audience. " Physicians employed by food companies are presenting > information at medical conferences, " the Journal reports. > SOURCE: The Wall Street Journal, May 25, 2004 > More web links related to this story are available at: > http://www.prwatch.org/spin/May_2004.html#1085457600 > To discuss this story in the PR Watch Forum, visit: > http://www.prwatch.org/forum/discuss.php?id=1085457600 Quote Link to comment Share on other sites More sharing options...
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