Guest guest Posted June 22, 2007 Report Share Posted June 22, 2007 Article published in: Televisionpoint.com - Mumbai,Maharashtra,India June 22, 2007 URL: http://www.televisionpoint.com/news2007/newsfullstory.php?id=1182460723 Sony launches 'Shirdi Sai Baba' serial Friday - Jun 22, 2007 Televisionpoint.com Correspondent Sony Entertainment Television (SET) has announced the launch of its new serial 'Shirdi Sai Baba – Sai Bhakton Ki Sachchi Kahaniyan'. The show will be aired from June 24, every Sunday at 10.30 am, and is targetted towards female viewers, families and devotees of Sai Baba. A similar show on Sai Baba is aired on Star Plus, every Sunday at 8 pm, the show is widely accepted amongst the viewers.The series will present original stories of devotees of Sai Baba and further strengthen the concept of Baba's teachings of faith and patience, apart from showcasing experiences of celebrities whose lives have been changed due to the blessings of Sai Baba. Veteran actor Sudhir Dalvi, who originally played the role of Baba in the film 'Shirdi Ke Sai Baba', will enact the role in the show once again."In line with our constant endeavour to offer variety entertainment, we have planned to brighten our Sunday mornings with 'Shirdi Sai Baba'. It is a mix of drama, reality and mythology. We hope that this combination will grip the viewers and give them a complete television viewing experience on Sunday mornings," said Albert Almeida, EVP and Business Head, SET. "With 'Shirdi Sai Baba', our attempt is to strike a chord with our viewers and Sai Baba believers by bringing alive the miracles that took place during the life time of Sai Baba, in a manner to appeal to all audiences," said Aushim Khetarpal, producer of the show. Khetarpal will also act in the series as a devotee of Sai Baba. The channel has decided to promote the series with a music video, which is primarily a bhajan. It is for the first time that any Indian channel will promote a series by a music video. In a back-up plan to the music video, Sony has already used the outdoor media in the northern regions of India, and Mumbai will be targeted next week. 2007 Televisionpoint.com Quote Link to comment Share on other sites More sharing options...
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