Wal-Mart goes organic, thanks to public demand.

[Guest guest]

Wal-Mart strategy should improve organic outlook The Business Journal of

Portland - March 31, 2006

by Maureen McGrain

Business Journal staff writer

http://www.bizjournals.com/portland/stories/2006/04/03/story6.html

 

Brian Rohter isn't worried about the world's biggest retailer jumping into

the organic-product market. In fact, the CEO of Portland-based New Seasons

Market thinks it's a great thing.

Bentonville, Ark.-based Wal-Mart Inc. announced last week it will carry more

than 400 organic products by this summer in select stores. The move is part of a

larger companywide initiative to incorporate sustainable business practices.

 

It's also a strategy to meet consumer demand, as more people are buying

organic food due to health and environmental concerns.