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Beacons of Business - 10

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Sairam Sisters and Brothers,

Today we will hear from Ashoke Maitra, Director (Corporate) - Human Resources,

Bennett, Coleman & Co., Ltd (Times of India Group), Mumbai, India.

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"In our company, the Times Group, we have already defined its purpose based on a

spiritual view. We did this six years ago when we met and examined the purpose

of this organisation. The first purpose is to create human excellence in

everything that we do. The second purpose is that each human being should grow

as much as possible. Happiness is also a purpose that emerged.

The most important purpose is to "thrust greatness on our readers." That is, we

are a teaching organisation. When you read our products, you should be better

informed as a reader, you should feel good. It is our goal to make our readers'

lives more meaningful and give some benefit to their life. Different levels of

people have different levels of consciousness; therefore we have to straddle

across many different audiences.

We are using the Kajuraho temple as a model for our newspaper layout. If you go

to the Kajuraho temple there are a lot of erotic statutes outside, but once you

go inside to the sanctum sanatorium there is no eroticism. So if you want to

stay at the erotic level, you can choose to stay outside the temple. If you

want to go to the sanctum inside the temple, then you have to give up eroticism

and point your eyes toward God. You will notice that even outside, in all of the

erotic sculptures the eye is pointing upwards toward God."

© Global Dharma Center 2004

www.globaldharma.org

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