Amrita TV

[Guest guest]

Kerala-based Amrita TV, a new infotainment channel to be launched soon,

has signed a deal to buy Beehive Systems's digital newsgathering solutions

called vid'linkä and vid'linkMOBILEä for live broadcast of their cultural and

news-based programmes.

 

 

 

 

 

Established with blessings of Mata Amritanandamayi Devi, the channel that

focusses on Indian culture and values, will go on air shortly, using Beehive

Systems's products.

 

According to a Beehive release, the vid'link newsgathering solution will

link Amrita TV's main studio in Thiruvanthapuram to other locations like

Calicut, Cochin and Delhi.

 

 

 

 

The system will enable the channel to send live as well as to store and

forward video clips from other bureaus over leased line networks, says the

release.

 

The laptop-based mobile newsgathering equipment, vid'link mobileT will be

deployed at remote locations for store and forward video transfer over

non-conventional media like ISDN and dial up internet connections. The advanced

codec used in vid'link mobileT compresses the video almost 70 per cent more

efficiently than other compression standards without compromising on the

quality, says the release. The cost of transferring the video from remote

locations is extremely low compared to traditional mediums like VSAT, leased

lines, claims the release.

 

Elaborating on how Beehive's broadcast solutions will benefit the channel,

C&NP executive director Suresh Narayanan said, "vid'link will help our remote

bureaus transmit critical videos real-time at low bandwidth. The value addition

is - it also gives the option of 'Store and Forward' in the same box. The

laptop-based vid'linkMobile empowers our widely spread reporters to send their

packaged stories back to the central studio at significantly low cost and

without having to travel with bulky equipments."

 

According to Beehive Systems vice-president, business development Ajay Pal

Singh, "We believe Amrita TV's quality content will be perfectly backed up by

Beehive's cutting edge digital solutions."