We won't hijack Zee campaign again says TOI tells Mumbai HC

[Guest guest]

Namaskar Mitra, the Mumbai print media advertisement market is said to be worth

Rs 1500 crs. I am told app 250 crs of TOI's profits coming from Mumbai. With

the imminent launch of Zee Bhaskar and Hindustan Times daily papers this is the

chance Mumbai's consumers have to stop suffering the TOI. We need to hit Benett

& Coleman where it hurts most ie in circulation numbers and profits. The WAR

HAS BEGUN.

with prem sanjeev We won’t hijack ZEE-Bhaskar adverts again, TOI tells the courts

NEW DELHI, April

5http://www.agencyfaqs.com/news/stories/2005/04/05/11158.htmlBennett, Coleman

and Co, the publishers of The Times of India, has given an undertaking at the

Bombay High Court on Monday to drop its campaign that hijacked the ZEE-Bhaskar

advertisements for the combine’s forthcoming English language newspaper

in Mumbai.

This was in response to the civil suit filed by Diligent Media Corporation, the

ZEE-Bhaskar joint venture company, claiming that the creative of its teaser

advert – ‘Speak up. It's in your DNA’ – was lifted by

The Times of India Group for the advantage of one of its publications.The court

disposed off the suit on Monday after Bennett, Coleman and Co. (BCCL) gave the

undertaking.Confirming this development, Ashish Kaul, vice-president, Corporate

Brand Development Group, ZEE Telefilms, said, “However, the legal case on

unconditional apology and our seeking damages worth Rs 100 crore will

continue.”He was referring to Diligent Media Corporation suing BCCL for

Rs 100 crore in damages and seeking an unconditional apology.The controversy

relates to Maharashtra Times, a BCCL group publication, running a campaign

showing visuals of five individuals – similar to the ones in the hoarding

campaign by ZEE-Bhaskar – taking off the grey stickers that seal their

mouths. The original ZEE-Bhaskar campaign has the faces of different people

(including a grey haired, bearded man) with their mouths sealed shut with a

grey strip. These billboards (sans copy and logo) have dotted the Mumbai

landscape for the last fortnight creating quite a stir in the marketplace. The

second phase of the campaign was launched on March 27 with a line accompanying

the original image – ‘Speak up. It’s in your DNA’. The

ZEE-Bhaskar group has claimed that the hoardings were part of the teaser

campaigns in which the main draw was the curiosity factor, and that The Times

of India group has tried to hijack the curiosity factor by using it to its

advantage in its own ad. Media observers said The Times of India group’s

move to hijack the ZEE-Bhaskar adverts were perhaps driven by the fact that the

combine was entering a territory, which has not only been traditionally ruled by

The Times of India, the market was the cash-cow for the group as well. They

referred to agencyfaqs! reports where Rahul Kansal, brand director, The Times

of India, has been quoted as saying that the BCCL effort was “to have a

sequel to the teaser campaign (of ZEE-Bhaskar).” They also remembered

that Kansal had given BCCL managing director Vineet Jain the credit for the

sequel’s idea. For ZEE, it’s the first time venture in the English

newspaper genre. There’s no doubt that ZEE will be drawing on the rich

experience of Pradeep Guha, who is currently the CEO of ZEE Telefilms. Guha,

who joined ZEE recently, was with BCCL for twenty-nine years and had a major

contribution in turning BCCL into the powerhouse that it today is.It’s

ironic that BCCL chose to play spoilsport to Guha’s plans. © 2005

agencyfaqs!

Send a scoop

[Guest guest]

Hindustan times is worse than times of india if you see the way they

promote page 3 culture.If times of India needs to be hit,then you

not only need zee newspaper,but also Telegraph and Statesman in

Mumbai.

 

Other major revenue earners for TOI are FM

station,Femina,Filmfare,Planet M stores and now TV channel called

Zoom.But if you ask me,Majority of Indian English media is Anti

Hindu and Anti Bjp.The only question which Shekhar gupta likes to

ask all guests including foreign vvips on NDTV walk the talk

programme is Modi and Godhra.

 

 

 

-- In vediculture, "sanjeev nayyar"

<exploreindia@v...> wrote:

> Namaskar Mitra,

>

> the Mumbai print media advertisement market is said to be worth Rs

1500 crs. I am told app 250 crs of TOI's profits coming from Mumbai.

With the imminent launch of Zee Bhaskar and Hindustan Times daily

papers this is the chance Mumbai's consumers have to stop suffering

the TOI. We need to hit Benett & Coleman where it hurts most ie in

circulation numbers and profits. The WAR HAS BEGUN.

>

> with prem sanjeev

>

> We won't hijack ZEE-Bhaskar adverts again, TOI tells the courts

>

>

> NEW DELHI, April 5

> http://www.agencyfaqs.com/news/stories/2005/04/05/11158.html

> Bennett, Coleman and Co, the publishers of The Times of India, has

given an undertaking at the Bombay High Court on Monday to drop its

campaign that hijacked the ZEE-Bhaskar advertisements for the

combine's forthcoming English language newspaper in Mumbai.

>

>

> This was in response to the civil suit filed by Diligent Media

Corporation, the ZEE-Bhaskar joint venture company, claiming that

the creative of its teaser advert - 'Speak up. It's in your DNA' -

was lifted by The Times of India Group for the advantage of one of

its publications.

>

> The court disposed off the suit on Monday after Bennett, Coleman

and Co. (BCCL) gave the undertaking.

>

> Confirming this development, Ashish Kaul, vice-president,

Corporate Brand Development Group, ZEE Telefilms, said, "However,

the legal case on unconditional apology and our seeking damages

worth Rs 100 crore will continue."

>

> He was referring to Diligent Media Corporation suing BCCL for Rs

100 crore in damages and seeking an unconditional apology.

>

> The controversy relates to Maharashtra Times, a BCCL group

publication, running a campaign showing visuals of five individuals -

similar to the ones in the hoarding campaign by ZEE-Bhaskar -

taking off the grey stickers that seal their mouths.

>

> The original ZEE-Bhaskar campaign has the faces of different

people (including a grey haired, bearded man) with their mouths

sealed shut with a grey strip. These billboards (sans copy and logo)

have dotted the Mumbai landscape for the last fortnight creating

quite a stir in the marketplace. The second phase of the campaign

was launched on March 27 with a line accompanying the original

image - 'Speak up. It's in your DNA'.

>

> The ZEE-Bhaskar group has claimed that the hoardings were part of

the teaser campaigns in which the main draw was the curiosity

factor, and that The Times of India group has tried to hijack the

curiosity factor by using it to its advantage in its own ad.

>

> Media observers said The Times of India group's move to hijack the

ZEE-Bhaskar adverts were perhaps driven by the fact that the combine

was entering a territory, which has not only been traditionally

ruled by The Times of India, the market was the cash-cow for the

group as well.

>

> They referred to agencyfaqs! reports where Rahul Kansal, brand

director, The Times of India, has been quoted as saying that the

BCCL effort was "to have a sequel to the teaser campaign (of ZEE-

Bhaskar)." They also remembered that Kansal had given BCCL managing

director Vineet Jain the credit for the sequel's idea.

>

> For ZEE, it's the first time venture in the English newspaper

genre. There's no doubt that ZEE will be drawing on the rich

experience of Pradeep Guha, who is currently the CEO of ZEE

Telefilms. Guha, who joined ZEE recently, was with BCCL for twenty-

nine years and had a major contribution in turning BCCL into the

powerhouse that it today is.

>

> It's ironic that BCCL chose to play spoilsport to Guha's plans. ©

2005 agencyfaqs!

>

>

> Send a scoop