Hare Krishna devotees win case against Meat Ad

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Hare Krishna devotees win case to have TV advertisement removed due to offensive content:

Hare Krishna devotees win case to have TV advertisement

removed due to offensive content:

http://www.hknet.org.nz/vege-NZbeef-mock.html

AUCKLAND, NZ: 14th March 2003.

New Zealand Hare Krishna devotees are demanding a television

advertisement for meat be taken off the air because they say it ridicules

their religion. They have made a formal complaint over the NZ Beef and

Lamb Marketing Bureau advertisement, which features a group of butchers

dancing, singing and chanting along a street. The Hare Krishnas argue it

is a clear imitation of their chants.

"Chanting is traditionally taken to public on the street and it is a

serious activity not to be ridiculed," says Hare Krishna

spokesperson Jaya Shila. As vegetarians, the association with meat has

angered them even more. "The unnecessary killing of animals is

against our basic belief," Jaya Shila says.

But NZ Beef and Lamb says the Krishnas will just have to get used to the

campaign.

"The concept is butchers are jolly, happy characters, they're

extroverted and here's a shot of them dancing down the street (with their

knives, steels, pots and pans) singing the benefits of red meat,"

says spokesman Rod Slater.

"It's as simple as that.

"We're not pulling the ads, they're not meant to be offensive...

there's more in the series to come and we can't wait for that to

happen."

The Hare Krishnas have contacted lawyers and complained to the

Advertising Standards Authority.

They will consider whether the advertisement causes serious or widespread

offence, a decision that will take about a month.

It could well be that the butchers chanting and dancing days are numbered

!!! (Published on NZ TVONE News. Feb 20, 2003)

Great news - and NZ Beef and Lamb are forced to have to eat humble pie

instead:

"Advertising Standards Complaints Board said in

a letter posted out to all Complainants; After carefully considering the

information received from all parties the Board decided that the

complaint be Upheld as there had been a breach of relevant

code.

In

accordance with self-regulatory principles all parties have been

requested to voluntarily withdraw the advertisement in its present form

and to ensure that advertisements containing the material complained of

do not appear in the future." (ASA)

Numerous Hindu Societies, Indian Associations and Vegetarian Societies

and Vegan organizations all came together along with hundreds of other

sympathetic viewers came forward and made Formal Complaints to the

Advertising Standards Authority making it a clear and obvious case of

discrimination against Hindu-Vaishnava-Vegetarian-Human rights demeaning

them to sell their murderous product.

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