Have you got your prema?

"Everyone has prema, love. This propensity to love others. That is... There
is, everywhere. But that prema, that love, is originally for Krsna.
Nitya-siddha krsna-bhakti. That is the original prema. But because we are
illusioned, that prema is being applied or used for so many maya. Prema I
have got. I have got my love. That is a fact. But I do not know where to
repose that love. That is my misfortune. Therefore Krsna says that
sarva-dharman parityajya mam ekam saranam vraja. "You have got prema. You
apply it to Me. Then you'll be benefited." Prema is already there. You are
simply misusing it. Therefore you are not happy. This is the process. Prema,
you have got. But you are misusing it. But if you take Krsna's word, that
"Give your prema unto Me..." Man-mana bhava mad-bhakto mad-yaji mam
namaskuru. This is the beginning of prema. "Always think of Me." I think of
my son. I think of my child. I think of my wife. Because there is prema. So
if you think of Krsna, then you will increase your prema for Krsna. This is
the process. Prema is not you have to get it outside. It is already there.
Just like a young boy, young girl. As soon as they meet, there is natural
attraction. That is already there. It is not that he has brought this
attraction from, purchased from some shopkeeper. No. It is already there.
Simply by combination, it becomes aroused. That's all. Similarly,
krsna-prema is there. Nitya-siddha krsna-prema sadhya kabhu naya. It is not
that by artificial means we are getting krsna-prema. It is already there.
But just like the attraction for young man and young (sic) man, it comes at
a certain stage, similarly, if you develop this sravana-kirtana, then that
krsna-prema will be aroused, automatically. It is already there."

His Divine Grace A.C.Bhaktivedanta Swami Prabhupada
Lecture on BG 2.22 in Hyderabad, 26 November 1972